WorkPlace Big Five Profile™
Personality matters
What are your natural behaviors and comfort zones?
A key finding from the Big Five research on the workplace is that people prefer and best succeed in tasks and circumstances that fit their Big Five profiles. We accomplish more in teams and organizations that know how to take into account and benefit from different personalities.
WorkPlace Big Five Profile™
Personality and team profiling tool
WorkPlace Big Five Profile™ , based on modern personality research, is an efficient personality and team profiling tool. A growing number of organizations around the world have deployed it.
WorkPlace Big Five is an excellent tool for developing teams, assessing management skills, career planning, defining recruitment needs and streamlining the effects of coaching.
Do you want to
- increase your self-knowledge?
- develop the performance of a team or management team?
- optimize the way you build teams and management teams by utilizing the strengths of different personalities?
- develop leadership skills?
make career or development plans for personnel? - make justifiable recruitment decisions?
- ensure employees are doing the job they are best suited for?
- strengthen the team skills in the workplace?
- help resolve conflicts in the workplace?

WorkPlace Big Five is customized to suit the needs of the workplace, it’s reliable and easy to use
- WorkPlace Big Five is customized to suit the needs of the workplace, it’s reliable and easy to use
- Versatile tool for profiling people and teams; 360° assessment available as well
- Based on an extensively studied, reliable personality model
- The questionnaire is short, focuses on the essentials and is quick to fill in (10–20 minutes)
- Written in clear and concrete language used in the workplace, which makes it extremely easy for the user to understand
- You will have in-depth and detailed results quickly
- Several language versions available
- Several norm groups available
- Pragmatic—gives clear guidelines on the best ways to work with different personalities
How can I start using the WorkPlace Big Five?

The person being assessed will not interpret the WorkPlace Big Five Profile™ by themselves; it’s always discussed with a certified WorkPlace Big Five Profile™ coach. The same certified coach provides you with the reports (assessments). Easy!
You can either:
- Get yourself a certificate from us to get a permission to use the profiling tool independently, OR
- Find a WorkPlace Big Five partner for you through us: contact information for certified consultants
Don’t wait any longer, take advantage of the WorkPlace Big Five profiles today!
Big Five: five areas of personality
The Big Five model of personality is a modern, extensively studied and reliable personality model. It has been widely accepted as the “standard” of personality research, and it is also often used as the basis when evaluating the validity of other personality assessment tools. That is why the Big Five Model is sometimes called “the mother of all personality assessment tools”.
The Big Five model divides personality in five areas (Supertraits). Based on these traits, we can describe a person’s behavior. The WorkPlace Big Five Supertraits are:
- Need for stability (N)
- Extraversion (E)
- Originality (O)
- Accommodation (A)
- Consolidation (C)
In addition, WorkPlace Big Five looks at personality through 23 subtraits.
What our customers are saying?

A few years ago, I trained as a user of the Work Place Big Five Profile personality tool. I had previously used various four-field analyses and I found that they compartmentalised people and did not take into account a person’s capacity for flexibility or different life stages or situations. It turned out that the Big Five is the most up-to-date and scientifically researched profiling method, which, for the above reasons, is also ‘accepted in academic circles’. I am happy to say, after a couple of years of experience and having seen only a little less than a hundred Work Place Big Five personality profiles, that there is at least one tool that really articulates diversity and works despite dozens of other background factors.
The WorkPlace Big Five Profile tells you where a person’s natural comfort zone is, what stresses them, how much they tolerate sensory stimulation from people (that’s right, extroversion is not just about whether you are outgoing, introverted or something in between) and, among other things, what kind of recovery after stress helps a person the most.
Jonna Pekkala
Business Director & Coach, Careerjoy Oy

WorkPlace Big Five: I used various personality assessment tools for about 20 years when I worked as an executive. For the past few years, I have worked as a coach for senior management, and I carried out an extensive comparison on various tools. I decided on WorkPlace Big Five, because I feel it’s the most suitable assessment for self-knowledge and personal development. The tool takes self-knowledge to a whole new level, so profoundly that it may even hurt sometimes. My customer relationships are usually long ones, and I use WorkPlace Big Five with the executives for various topics, normally within the span of several years.
I always order the Leader and Capacitor reports as well; they deepen self-knowledge into the fascinating world of “blends”. Blends refer to combinations of personality traits; when the combinations are right, you may have remarkable natural strengths to support specific competencies. In comparison, combinations that are not so suitable may help you identify possible pitfalls that may even end your executive career, at worst. When I attended the WorkPlace Big Five training, I said: “I wish I had known all this when I was a 30-year-old CEO”. I often hear similar comments from the executives. I’m glad I can coach many young leaders who get to learn all this already at the start of their career.
Juha Martikainen
Executive coach, Hälsa

At Canon, one of the most important success factors is high-quality, coaching leadership that conforms to our values. For the past few years, Canon has concentrated leadership development efforts on energy leadership at the level of individuals, teams and the organization. Canon needed a method that would help managers identify their own natural traits in the context of management work and to see how their strengths or areas they felt needed development affect their energy and the people around them. The managers felt that the WorkPlace Big Five personal assessment and the Workplace Nordic 360° questionnaire were clear and easily manageable, and they both increased self-knowledge and effectiveness of their leadership in the immediate work environment. The energy tank concept is now part of everyday work in our organization, and I’m sure it will help individuals and teams to manage their energy according to the needs of the situation.
The WorkPlace Big Five reports are informative, and they provide a lot of material for improving self-knowledge and personal development. In the future, we plan to use the WorkPlace Big Five assessments and tools in recruitment as well as in competence and leadership development across the organization. During my career, I’ve had the chance to use various personal assessment tools, and WorkPlace Big Five is one of the best because of its clarity, scientific validity and use potential.
Katja Hautala
Human Resources Director, Canon Oy

I utilize the WorkPlace Big Five tool for management team development and individual executive coaching, and I’ve found it extremely useful. The tool helps to find a personal and efficient management style and creates a powerful opportunity to benefit from the differences in various groups. With this tool, it’s easy to make visible the potential and the problems in a group’s way of thinking and working. In conflict situations, WorkPlace Big Five increases the understanding of different parties’ way of working—WPB5 provides the keys to learning new collaboration models.
Jarmo Manner
CEO-coach

WorkPlace Big Five is by far the best assessment method that I have used thus far. It’s clear and compact, covering aptly the key areas of a person’s work personality. It is an extremely useful tool in various contexts, such as recruitment assessments, management team development and coaching.
Erkki Levä
Lead Psychologist, Arespartners

Knowing yourself is the basis for your own development, self-management, teamwork, leadership and well-being. WorkPlace Big5 increases understanding of personality and behaviours, and provides a concrete basis for self-development, leadership and interaction. In my own work, I use it in individual and group coaching and in the development of leadership, self-management and teamwork. WorkPlace Big5 combined with the identification and awareness of one’s own schemas increases self-awareness, knowledge of one’s own personality and strengths, and awareness of harmful thought and behaviour patterns. I use both of these in therapeutic coaching, for example.
Anne Nahkala
Coach, organisational consultant, therapist, Avventura Holding Oy

WorkPlace Big Five Profile brings practical benefits for: Experienced leaders in that it deepens the insight they may have gained from previous personality / performance assessments and gives them the opportunity to focus on specific areas for development. New managers and leaders in that it gives them an easy to understand frame to plan and execute their personal / professional development. Trainers in that it is an easy to administer, credible tool, that brings a practical approach to assist others in developing important skills and mindsets.
Ben Nothnagel
Executive Coach and International Lecturer

At Terveystalo, we aim at measurable effectiveness in all our customer work. We use WorkPlace Big Five as a development tool because of its strong scientific basis and because, based on this method, we can make concrete development plans. Our work psychologists use the WorkPlace Big Five tool to promote health and welfare among individuals and work communities. WorkPlace Big Five profiling is also an integral part of the management training we offer our customers.
Antti Aro
Chief psychologist, occupational health, Terveystalo

Profound self-knowledge and an understanding of the reasons and consequences of your own behavior form the basis for good leadership. This is also necessary for being able to understand and interpret other people’s differences and behavior, which makes it possible to turn a group into a winning team. This applies to the management group, project team as well as any other team. The WorkPlace Big Five profiling helps both individuals and teams. It’s also extremely useful for strengthening psychological security and vulnerability-based trust in an organization. This is essential and an opportunity for change and development.